Cullen is a majority shareholder in a sports venture which acquired the New Zealand Warriors Rugby League Club in 2000.
Competing in the Australasian National Rugby League (NRL), the Vodafone Warriors is New Zealand's largest and highest profile privately owned sporting franchise.
Since its origins nearly 100 years ago, the NRL has established a reputation as the strongest rugby league competition in the world, attracting high profile players and crowd attendances of more than three million a year.
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